Advertising money is irrelevant to the getting ABC coverage, they don't sell advertising.
Did I say ABC or FTA? The sad reality is we need the game to be self-sufficient, and the SS was lucky enough to have dined out of the charity of the government via the ABC. But it's gone and the reality it need $$ to make the magic happen so the men can run around in the picture portal in your living room. If the ABC had $$ they would still be broadcasting. If it didn’t cost ABC $$, and they just could beam it out at no cost to them they would probably be happy to do so.
So SS need to get $$, and the most likely people you will find willing to give $$ are sponsors who like to advertise (maybe not on the ABC); then with the $$ you can ask people to do the magic to make the pictures appear in your living room.
So for those willing to be open minded and think out of the box might try marrying some elements like the broadcasters who put together the non-Foxtel NRC broadcasts, some commercial sponsor $$ and you have a package to broadcast for free, or sell, even if it's to the ABC for a $1, or dare I say for more than a $1 to FTA channel is you get super lucky, or internet based channel........... who knows, it might even make a dollar or two.