No they didn't get gate revenue, TEG got that, why do you suppose they bought rights?.I think you may find the Vis gov't wanted tourist both internationally, but just as importantly nationally, or don't you think they expected most to come from Sydney/Brisbane etc. But it's fun to say the kiwis never turned up
I thought the idea of it being in Vic was to promote the game in Australia, it was meant to be 3rd game of season before NRL and AFL started, and was one of reason Rugby Australia wanted season started early. The shame was it couldn't be played whan it was meant to.
From my experience, neither Sanzaar, local franchises especially, Rugby Australia or NZR promote games as well as they should. And this is from someone who has been to numerous games in both NZ and Aus.