On your point of no one caring, you're completely right. I've been to two Shute Shield grand finals at North Sydney oval purely to get drunk on the hill and throw empty cans of beer at my friends. Couldn't tell you who played or won.
It's not a competition that demands interest week in, week out.
Out of interest, have you been to any NRC games?
I get your point, but at least there's a pull factor to going to a Shute Shield game, even if it's just to sink tins on the hill.
I'm no friend of the Shute Shield (as previous articles on the front page would illustrate), but I can see it's value in what RA are trying to do here.