Broadcast options for Australian Rugby

[Adam84]

Does the winning bonus apply to Super Rugby? Seems a bit odd to single out the NZ sides for a beating. Every local derby, of course, has a winning and losing team, barring draws. I reckon it probably only applies to Wallabies' games.

from the AFR article;

“Several sources familiar with the negotiations, not authorised to speak publicly, said the new agreement is expected to include cash incentives related to the performance of the men’s national team and Super Rugby clubs, which have struggled to attract viewers over the past decade because of their poor win-loss rate. The targets could deliver more than $30 million in extra cash for the code over five years if they are met, the sources said”.

 

[dru]

RA re-schedules future tours to focus on giving back to the second tier. EOYT to be modified for Fiji, Samoa, Georgia and USA. Also the 6N stalwart, Wales.

 

[Wilson]

Does the winning bonus apply to Super Rugby? Seems a bit odd to single out the NZ sides for a beating. Every local derby, of course, has a winning and losing team, barring draws. I reckon it probably only applies to Wallabies' games.

Every article has described the performance bonuses as applying to Wallabies and Super Rugby sides, without any specific breakdown of what they would be. My guess is the lions share would be wallabies focused, with the super rugby bonuses only focused around finals appearances rather than win % - that's the content that would provide a value bump, particularly for Nine selling add space around a FTA broadcast of it.

How those super rugby derived bonuses are distributed would likely be up to RA, but it probably shouldn't flow directly to those teams winning from a competition balance stand point. A bonus for them makes some sense as incentive (though finals participation general comes with improved financial performance already), but with the way the salary cap is managed it doesn't really make a lot of sense to distribute lumpy payments above that to teams doing well. Direct grassroots investment of it in the winning states/territory by RA wouldn't be the worst compromise though, it rewards the super side without exacerbating imbalances in the competition and directly engages the fan base of those teams at time they're going to be most receptive.

 

[The Ghost of Raelene]

RA re-schedules future tours to focus on giving back to the second tier. EOYT to be modified for Fiji, Samoa, Georgia and USA. Also the 6N stalwart, Wales.

Can't help but think we'd drop a game to them though and get fined somehow.

 

[PhilClinton]

How those super rugby derived bonuses are distributed would likely be up to RA, but it probably shouldn't flow directly to those teams winning from a competition balance stand point. A bonus for them makes some sense as incentive (though finals participation general comes with improved financial performance already), but with the way the salary cap is managed it doesn't really make a lot of sense to distribute lumpy payments above that to teams doing well. Direct grassroots investment of it in the winning states/territory by RA wouldn't be the worst compromise though, it rewards the super side without exacerbating imbalances in the competition and directly engages the fan base of those teams at time they're going to be most receptive.

Can't help but think any financial incentives passed through to Super Rugby teams for winning or making finals etc. could drive a portion of those funds directly into the pockets of the executives and coaches at each club.

 

[Strewthcobber]

Any incentive payment for Super Rugby from the broadcaster will go straight in to RA's general revenue. The Super Rugby teams may see a portion of it, but they'd all get an equal share as per the constitution. It's not prize money.

 

[Brumby Runner]

Without knowing the details of the process, it still seems odd to me that in every local derby match there is an Aussie winner and an Aussie loser. Assuming the bonus is a consistent amount (and it may not be, but bringing a judgemt into deciding any particular bonus amout has its own problems) then why not simply incorporate a known amount that relates to the number of derby matches into the overall deal?

 

[Strewthcobber]

Without knowing the details of the process, it still seems odd to me that in every local derby match there is an Aussie winner and an Aussie loser. Assuming the bonus is a consistent amount (and it may not be, but bringing a judgemt into deciding any particular bonus amout has its own problems) then why not simply incorporate a known amount that relates to the number of derby matches into the overall deal?

My assumption is the broadcaster will pay RA more money each year if Australian teams make QF, SF or Finals, or win the comp (and probably even more if they are home games in good timeslots)

 

[Braveheart81]

Without knowing the details of the process, it still seems odd to me that in every local derby match there is an Aussie winner and an Aussie loser. Assuming the bonus is a consistent amount (and it may not be, but bringing a judgemt into deciding any particular bonus amout has its own problems) then why not simply incorporate a known amount that relates to the number of derby matches into the overall deal?

I would be very surprised if the potential broadcast bonus relating to Super Rugby provides an additional amount of money each time an Australian team records a win.

Strewthcobber's suggestion is far more likely.

 

[barbarian]

This actually is similar to what the NRL has with Fox, I think. Though I believe their agreement is tied to criminal proceedings/sexual scandals, rather than on-field wins etc.

 

[stoff]

Without knowing the details of the process, it still seems odd to me that in every local derby match there is an Aussie winner and an Aussie loser. Assuming the bonus is a consistent amount (and it may not be, but bringing a judgemt into deciding any particular bonus amout has its own problems) then why not simply incorporate a known amount that relates to the number of derby matches into the overall deal?

Isn’t that just the base deal?