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John Thornett (49)
Altrad must be thinking rugby is a good advertising market, aren't they also on Force's jersey?
The All Black deal is supposedly worth over $15 mill a year for 2 years, and would think French deal would be fiarly good too.
Geez Ineos supposedly paying $8mill a year, and throw in $10 mill plus a lot of gear etc a year from Adidas, you can see where International jerseys are worth a fair bit.
Mohed Altrad is a Middle Eastern/French billionaire who is a rugby nut like twiggy. He owns Montpellier who won the top 14 this year.