I guess my problem with it is that again, it’s not hugely popular in Australia. So while you may be making it more accessible to Aussie rugby fans (which is great) it will do little to grow our fan base as opposed to what Stan, Netflix, Kayo can offer by just sheer numbers or in Kayos case targeted sports fans.
Yeah right now those 3 SVODS are bigger, however Amazon Prime was only launched 2 years ago and already has made a up a massive amount of ground on Foxtel and Stan. Netflix is still the outright winner but has no appetite for sports.
Right now Amazon has around 1.5 million subscribers, Stan has 3.5 million and Foxtel(including Kayo) has 4.8million, Netflix has 12 million. In the US Prime is much closer to Netflix in market share, representing about 3/4 of the Netflix customer base. Internationally Amazon is the second largest SVOD service with 150million customers.
I’m not concerned about Amazons current numbers, in 2 years they’ve built a subscriber base which is already half of Stans. Going forward I think they will become Australia second largest SVOD service eclipsing Foxtels market share, and that could be achieved before the end of the next broadcast agreement.
I’d much prefer Amazon over Optus or Stan in terms of growth potential.