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AS if the ARU didn't have enough problems on its hands with disgruntled five-eighth Quade Cooper, now comes a report that shows viewers are turning off the game in droves.Global sports research agency Repucom International has just finished compiling its 2012 Football Benchmarking Report, which compares figures from Australia's football codes - AFL, NRL, Super Rugby and the A-League - based on OzTAM ratings and AGB Nielsen audience research.While AFL and the A-League were the big winners and the NRL remained steady, it was the alarming dip in fans watching the Super Rugby competition that should have the powerbrokers at ARU headquarters concerned.Having drawn a cumulative audience of 8.8 million when the Queensland Reds won their first title in 2011, that figure slumped to 7.8 million this year when the Reds were the only team of five Australian franchises to make the finals.
Despite their inability to win back-to-back titles, the Reds were still the most popular franchise with 1.89 million viewers followed by the NSW Waratahs with 1.71 million and Melbourne Rebels with 1.33 million.
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http://www.theaustralian.com.au/new...switch-off-rugby/story-e6frg6n6-1226525246762