Australian rugby/RA

[Wilson]

NZRU seeking legal advice over the NRL’s use of ‘Chiefs’ for the new PNG team. NZRU finally waking up to the NRLs growing commercial presence in Oceania?

Whatever legal challenge they put forward will likely fail, professional teams carrying the ‘Chiefs’ name is hardly proprietary, you’ve got Exeter Chiefs and Kansas City Chiefs in other comps/codes also.

I think the potential issue is around also using the same colours as well as name, but it's likely they're just trying to get ahead of things just in case there is anything egregious in the final branding.

Possibly a bit of a storm in a teacup due to a few particularly gullible journos falling for an AI mock up some random did that went around a few weeks back, which was basically a copy of the chiefs logo.

 

[kiap]

I think the potential issue is around also using the same colours as well as name, but it's likely they're just trying to get ahead of things just in case there is anything egregious in the final branding.

Possibly a bit of a storm in a teacup due to a few particularly gullible journos falling for an AI mock up some random did that went around a few weeks back, which was basically a copy of the chiefs logo.

For sure, pilfering the logo is action worthy. But the black, gold, white, red combination is already a thing.