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ASICS partners with Australian Rugby Union from 2014

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T

TOCC

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Inside Shoulder said:
Is that to avoid having to pay the license fee or are there other issues?
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Can't remember where I heard it, plain and simply Kooga Australia quickly became a bigger and a more marketable business internationally then their counterpart in Europe but was still forced to pay massive license fees.. At the last RWC 3 or 4 teams were wearing jerseys supplied/sponsored by Kooga(Australia) and whilst Kooga(UK) benefited from the market exposure they still charged a large fee to the Australian business..

I think their were a few more words and complaints exchanged but that's the nuts and bolts.
 
Badger

Badger

Bill McLean (32)
^KooGa Australia has built up significant brand recognition over the years and to have to give it up and re-brand as BLK must hurt.

A shame they couldn't just buy the brand outright.

Anyone know what BLK stands for?
 
Inside Shoulder

Inside Shoulder

Nathan Sharpe (72)
TOCC said:
Can't remember where I heard it, plain and simply Kooga Australia quickly became a bigger and a more marketable business internationally then their counterpart in Europe but was still forced to pay massive license fees.. At the last RWC 3 or 4 teams were wearing jerseys supplied/sponsored by Kooga(Australia) and whilst Kooga(UK) benefited from the market exposure they still charged a large fee to the Australian business..

I think their were a few more words and complaints exchanged but that's the nuts and bolts.
Click to expand...
So who owned the Kooga license in Australia?
 
Jets

Jets

Paul McLean (56)
Staff member
BLK stands for Beyond Limits Known. I actually think they've done a good job with the transition. Having the Wallabies play in BLK jerseys for the Spring tour will help that too.

My understanding is that they had to give a royalty to KooGa UK for any product sold outside Australia. They have also been very aggressive in securing teams and didn't want to be lining others pockets.

I see that the Brumbies have gone with Classic for next year.

http://www.classicsports.com.au/
 
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Train Without a Station

Guest
I like the fact that it is neither hideous, nor dramatically different to the old one.
 
Hawko

Hawko

Tony Shaw (54)
The white collar is a bit naff but the rest of it is pretty good. And praise be, it doesn't seem to have a union jack plastered on it anywhere.
 
T

Train Without a Station

Guest
oztimmay I actually picked up a Kooga one for free in December so I'm glad it's not 3 designs outdated already!
 
oztimmay

oztimmay

Tony Shaw (54)
Staff member
Train Without a Station said:
oztimmay I actually picked up a Kooga one for free in December so I'm glad it's not 3 designs outdated already!
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Nice work. I was thinking of taking my changes in the KooGa Wallabies fire sale, but eventually went for the Lovell Rugby BLK option. At least I know they would have my size. I've gotten used to the BLK gear and I find it very comfortable. Looks like the ASICS stuff is spray painted on, which is not good for a plus-sized gentleman like me.
 
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Train Without a Station

Guest
I have the large Kooga which I assume is the same quality/size as BLK and must say it's a good fit. Tight on the pythons yet ample room in the mid section in case of a post-rugby season blow out.
 
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Train Without a Station

Guest
While it's not perfect, I think we can all breath a collective sigh of relief that there was a repeat of the 90's Reebok debacle anyway!
 
oztimmay

oztimmay

Tony Shaw (54)
Staff member
2XL for me, exactly the same as BLK (same company). A little stretching over time is required, but I find both my Rebels jerseys are a excellent fit.
 
Tangawizi

Tangawizi

Peter Fenwicke (45)
Who's Twitter did you pick that up from TOCC? Looks a lot like the new 7's gear so probably accurate.

Hoping ASICS pump out a decent Wallabies training/running cap. Kooga never seemed to make one despite doing them for the Super Rugby teams.
 
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