The FFA have the "luxury" of having massively meaningful games with lots of consequence for each match.
This is the key. It's not about content, it's about meaning.
The Socceroos game rated well because it actually meant something, way more than our usual qualifiers (hence the higher ratings). It was a must-win game with WC qualification on the line.
In a weird way us missing the Cup (for now) is a positive for the FFA. They get (best case) two more crucial home games that will pull big crowds both at the ground and on TV.
One of my big beliefs in sport is that it's not just about the game itself. The second Bledisloe really resonated because of the meaning - the traditional rivalry, our historical struggles in NZ etc. Yes it was a great game, but the emotional stakes were super high as well.
It's why one of the most compelling things to watch is the back 9 of the Masters on a Sunday. Regardless of your opinion on golf as a spectator sport, I dare you not to watch someone putting from 10 feet on the 18th to win it. And yet if it's just the BMW Open or some shit, who cares?
While I don't disagree that more content in a quiet period would be a good thing, I think if it doesn't have meaning then you don't get the result. The Barbarians game will be an interesting one for mine. There are plenty of gimmicks involved, but it's a meaningless game and I would be surprised if they get more than 25k at the ground, even with no competition.
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