There main aim is to get on FTA and not bury the sport.
They plan to build their code over time.
They are already on FTA though. Their main aim was to secure a deal with a major network for big $$$.
ABC is not the worst option, and as you say I'd love to see rugby there too.
I think this shows that the Big Bash juggernaut (combined with the big NRL/AFL deals) is making it really hard for other sports to get a seat at the FTA table. There just isn't enough cash to go around.
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