Waratahs in Marketing Rort.

[RugbyReg]

Earlier this week the Tahs came up with a pretty innovative marketing piece,

In its eighth year as the naming rights sponsor of the HSBC Waratahs, HSBC has taken the unprecedented step of expanding the rugby team which bears its name. In each week of the 2009 Super14 season, HSBC will award five diehard rugby fans the 23rd jersey of the HSBC Waratahs squad.


...

To become the 23rd member of the HSBC Waratahs squad, supporters are invited to crack the rugby union code: demonstrate their knowledge of the game's defining moments by going online to http://www.HSBCjersey23.com.au where HSBC Waratah Adam Freier leads them through an interactive quiz.


"HSBC's Jersey23 campaign is built around the idea that it takes more than the on-field rugby players to make a team; it's the supporters and their loyalty that complete the team. Ultimately, HSBC Waratahs fans become the 23rd member of the HSBC Waratahs squad.

Yeah, great love it. Well done Tahs.

But then THIS!

2009 Super 14 - Round 1
HURRICANES V HSBC WARATAHS
Saturday 14 February 2009 (Kick-off 5:35pm AEDT)
Westpac Stadium, Wellington
HSBC WARATAHS
1. Benn Robinson (Eastwood)
2. Tatafu Polota-Nau (Parramatta)
3. Al Baxter (Northern Suburbs)
4. Dean Mumm (Sydney University)
5. Will Caldwell (Sydney University)
6. Ben Mowen^* (Randwick)
7. Phil Waugh [c] (Sydney University)
8. Scott Fava^* (Eastwood)
9. Luke Burgess (Eastern Suburbs)
10. Kurtley Beale (Northern Suburbs)
11. Lote Tuqiri (West Harbour)
12. Timana Tahu (West Harbour)
13. Rob Horne (Southern Districts)
14. Lachie Turner (Eastwood)
15. Sam Norton-Knight (Northern Suburbs)
Reserves
16. Adam Freier (Randwick)
17. Jeremy Tilse (Sydney University)
18. Chris Thomson*#^ (Warringah)
19. Wycliff Palu (Manly)
20. Brett Sheehan (Warringah)
21. Daniel Halangahu (Sydney University)
22. Tom Carter (Sydney University)
23rd Man - Damien Fitzpatrick (Eastwood)

First bloody game after the announcement and they don't give it to a fan at all!!! They give it to a player!!!! Pathetic NSW RU, truly pathetic. I'm going to write a letter to my local MP (Moana Pasifika) about the whole sordid affair.

 

[disco]

That is a good idea I like it.