A
Army_Gav
Guest
AUSTRALIA'S Super Rugby teams are looking to join the push into Asia by playing pre-season games in cities such as Hong Kong and Singapore.
The Wallabies have played Bledisloe Cup Tests against the All Blacks in Hong Kong and Tokyo over the past four years to raise revenue and promote the game.
The Melbourne Rebels have now agreed to play pre-season trial matches with the Crusaders for the next three years, while the Brumbies and NSW Waratahs are also considering playing games in Asia.
"We have signed a contract with a Singapore promoter to play Super Rugby trial matches with the Crusaders," Rebels chief executive Steve Boland said.
"It's only 50-50 that we will pull it off for 2012, but we will definitely be there in 2013 and 2014.
"Asia is an important market. We are all over it like a rash. It's great to have a team like the Crusaders share our vision."
There is a strong view that Asian rugby has tremendous potential for growth and Australian teams want to be part of the boom.
Japan will host the 2019 World Cup and rugby sevens will be admitted to the Olympic Games in Rio de Janeiro in 2016.
"Super Rugby gets very good television coverage up there," Boland said.
"There is a great expatriate market in Singapore, which has six and a half thousand registered players.
"If we have a connection with Singapore and the Rebels become the Super Rugby team of choice, that will be fantastic."
Brumbies chief executive Andrew Fagan revealed the two-time champions were also interested in playing in Asia.
"In the past we have been close to doing it in the pre-season and post-season, but the timing hasn't been right for us or the opposition. It's something we are keen to explore. There is a very strong rugby audience in Asia.
"It's a good opportunity to develop your brand. We play an international sport, not just a national sport. The supporter base extends beyond Australia.
"It's good for your corporate partners and to develop rugby in those regions as well. Sometimes there are commercial benefits as well."
Waratahs chief executive Jason Allen, who was in Hong Kong last week for business meetings, said NSW would consider playing games in Asia.
"I wouldn't rule it out, but it's not our primary focus at the moment," Allen said.
The Queensland Reds could see the benefits of playing in Asia, but don't have immediate plans.
"Always interested in extending the brand of rugby and reputation of the Reds," Reds chief executive Jim Carmichael said. "Needs a fair amount of consideration as (it's a) very long season and tricky to play northern hemisphere or Asian teams without careful planning and financial and strategic modelling."
With Perth's geographic proximity to Asia, it would make sense for the Western Force to explore opportunities in the region.
The Force has already established a connection with Japanese club Toshiba following the loan of New Zealand five-eighth David Hill last year and an exchange of coaching ideas.
With SANZAR looking to admit one or two Japanese teams into an expanded Super Rugby competition in the future, the Asian connection will only grow stronger.
http://www.theaustralian.com.au/new...important-market/story-e6frg7o6-1226187078727