90% of the people on twitter following these two guys are in the adolescent age group anyway, this sort of 'tweet' is right up their alley. Just watch MTV and you see it in the shit shows like Cribs..
Not sure that Quade is at fault in all this..
For once QC (Quade Cooper) is not the social media bad guy, but an innocent victim of poor judgement from one of his muppeteer "mates".
I concur that the target audience would most likely love this sort of stuff. Unfortunately the target audience are the offspring of many in QLD who have been or are about to be retrenched due to cutbacks. Just because something is appropriate for the intended target audience, doesn't mean that it is appropriate when it is broadcast for general consumption.
The photo makes Digby look like quite a douche bag but in and of itself, it's probably not that big a deal. But when you consider how much of a stink it created when there was a photo of him taken shirtless in a rooftop spa, then there could be some blow back from this.
That makes me wonder, if Digby isn't just trying to get himself 'sacked'. I hope not, but I do wonder.
Probably not a big deal in itself as you say, but it implies a rock star culture and attitude that is not probably not appropriate at the moment, especially when there are issues over his contract. It just feeds into and reinforces prejudices and perceptions that some may have about Diggers that is not helpful to a sport that has its fair share of money problems.
While there could be a tin foil hat strategy being employed by Brand Ioane Inc to get sacked and therefore a victim, I personally don't think his Brand managers are that clever.
This is a sign of a spoilt brat and indulged athlete who has never had to do genuine graft that the rest of us have to do day in day out.
I don't care all that much how much money they are on, just don't rub our noses in it. At the end of the day, we are the ones buying the merch, match tickets, foxtel subscriptions, and sponsors products that allow the indulged athletes to maintain their indulged status.