IRB to become "World Rugby"

[Slim 293]

It's time for a makeover...........

The International Rugby Board (IRB) will undergo a second name change in 16 years when it becomes formally known as World Rugby in November as part of a rebranding programme, the sport's governing body said on Thursday.

The new brand, including a revised logo, will be launched at the IRB World Rugby Conference and Exhibition in London on Nov. 17-18, with the new name taking effect from Nov. 19.


Read more: http://www.smh.com.au/rugby-union/union-news/irb-ushers-in-new-era-with-name-change-to-world-rugby-20140828-109sec.html#ixzz3BkC9GtL2

 

[Hugh Jarse]

Needs a culture change as well as a name change if it is to lose its reputation as a bunch of gin soaked old farts.

Most other sports manage quite well with the old FIFA, FINA, NFL style names. Personally it seems to be a rebranding for rebranding sake.

Hope there is cultural change with the name change.

 

[louie]

FIFA is one of the most corrupt organisations on the planet.

 

[fatprop]

Everytime I see one of these things I picture the new ABC show Utopia.

The International Rugby Board will become World Rugby from November 19, 2014 as part of a major rebranding programme.

The new brand, including a new logo, will be launched at the IRB World Rugby Conference and Exhibition in London on November 17-18.

Meh, marketing will be pleased and it will not get one more person playing rugby

 

[Richo]

A clever media agency is about to make a shitload of money.

 

[Braveheart81]

Everytime I see one of these things I picture the new ABC show Utopia.

Meh, marketing will be pleased and it will not get one more person playing rugby

Their new website will be called The Tryline and will feature different sounds on every page.

There will also be video blogs with Brett Gosper except Brett Gosper will be played by Alec Baldwin.

 

[Hugh Jarse]

<snip>
Meh, marketing will be pleased and it will not get one more person playing rugby

I agree.

No likee. Which snout in LeatherPatchLand has shares in a Rebranding Consulting Practice?

Rugby has a traditional backbone and culture. Why change?

Will changing the name change the culture of the Gin soaked, Shiraz guzzlers running the IRB/World Rugby? If so, then I'm all for it, but I reckon it will be same old favourite radio station WII-FM*, regardless of the name.

Didn't Billy Shakespeare say it all in Romeo and Juliet, Act II, Scene II
What's in a name? That which we call a rose
By any other name would smell as sweet;





* What's In It For Me.

 

[Omar Comin']

I agree that it's pointless if the change in name doesn't reflect any actual change in governance.

That said the IRB is a pretty stuffy old name.

 

[It is what it is]

Doesn't Sydney Uni own the "World Rugby" domain?

 

[Pfitzy]

Doesn't Sydney Uni own the "World Rugby" domain?

They own the "World Revolves Around Us" domain...

 

[p.Tah]

Worldrugby.com is own by these guys since 2001

https://who.is/whois/worldrugby

 

[Ash]

Their new website will be called The Tryline and will feature different sounds on every page.

There will also be video blogs with Brett Gosper except Brett Gosper will be played by Alec Baldwin.

And it will be owned by the Sheinhardt Wig Company, no doubt.

 

[cyclopath]

They own the "World Revolves Around Us" domain.

YouAreAllOurPlaythings.nsw.edu.au

 

[Inside Shoulder]

so far the name change will: make no difference to playing numbers, involve a legal shit fight over the domain name and lead to punctuation/grammar nazis coming into the ascendancy, as they should.
Take these phrases:

world rugby is shit

World Rugby is shit

I suppose Rob Sitch follows AFL.

 

[SevensPhD]

The IRB or World Rugby or WRF or whatever won the case to own the .rugby top level domain (i.e. .com, .net), so they will probably launch "world.rugby" as the new website.

We should soon be able to have websites like greenandgold.rugby, australia.rugby, and reds.rugby. How people can buy/win those addresses is yet to be known (at least by me) but I assume Dublin will have some control.

http://domainnamewire.com/2014/02/04/donuts-and-famous-four-lose-rugby-domain-name-match/

 

[SevensPhD]

Just thinking about this, I wonder if the 'world.rugby' website/domain has any significant influence in the rebranding?

irb.rugby is not as sexy. Maybe an attempt at streamlining all online content?

 

[Dan54]

Needs a culture change as well as a name change if it is to lose its reputation as a bunch of gin soaked old farts.

Most other sports manage quite well with the old FIFA, FINA, NFL style names. Personally it seems to be a rebranding for rebranding sake.

Hope there is cultural change with the name change.

Perhaps your statement proves the point of why it needs a change HJ, it has a reputation of gin soaked old farts (probably one that was earned by the RU ,not the IRB) , and name change will help people not jump to silly conclusions as soon as they see the title. I personally have only actually known one person on the IRB, and he was far from a gin soaked old fart!!

 

[Inside Shoulder]

Just thinking about this, I wonder if the 'world.rugby' website/domain has any significant influence in the rebranding?

irb.rugby is not as sexy. Maybe an attempt at streamlining all online content?

shouldn't it be world.rugby?

 

[JJJ]

Seems like the only possible benefit is to make rugby fans feel a bit less comfortable trashing the IRB.

 

[Pfitzy]

YouAreAllOurPlaythings.nsw.edu.au

didnotmakethefinal.edu.au


Another big thing about International Rugby BOARD is that it sounds too corporate. Old school. They're trying to make it hip.