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Broadcast options for Australian Rugby

Strewthcobber

Michael Lynagh (62)
I always find it interesting just how relatively "unpopular" the European competitions are compared to the TV numbers our NRL and AFL competitions get.

Saturday’s Premiership Rugby final at Twickenham achieved a record average television audience of 973,000 across TNT Sports and ITV1, also marking the first time the event had sold out before the finalists were even confirmed.

This incredible achievement was the highest ever for a Premiership fixture, with a peak of 1.26 million people tuning in to Bath’s historic victory over Leicester Tigers.
 

Giulia

Frank Row (1)
Six Nations & Rugby World Cup is a better comparison English public don't view Premiership Rugby as pinnacle-of-the-sport-go-out-of-your-way-to-watch-it like the AFL & NRL here.
 

Ignoto

John Hipwell (52)
Stan are reportedly set to announce that they’ve purchased the English Premier League broadcast rights from Optus later this week.
Hell yeah - I was chatting to my FIL about how shit it is watching a 9 minute "highlight" of a game where probably 3 minutes of that is ads. This is even after paying Optus......
 

noscrumnolife

Alfred Walker (16)
Stan are reportedly set to announce that they’ve purchased the English Premier League broadcast rights from Optus later this week.
and reportedly want to move NRL streaming to stan as well...would be fantastic for Union to luck into

also, as someone who uses Kayo, DAZN, Optus Sport...stan sport easily takes the cake. best UI, best consistency of streaming, excellent uploading of highlights. i actually like a lot of the union "shows" as well
 

Rob42

Alan Cameron (40)
and reportedly want to move NRL streaming to stan as well...would be fantastic for Union to luck into

also, as someone who uses Kayo, DAZN, Optus Sport...stan sport easily takes the cake. best UI, best consistency of streaming, excellent uploading of highlights. i actually like a lot of the union "shows" as well
Do you mean the Channel 9 coverage moving to Stan? If so, it would have to be free, as 9 have the free-to-air rights. Maybe on a free version of the Stan app.
 

Slim 293

George Smith (75)
Do you mean the Channel 9 coverage moving to Stan? If so, it would have to be free, as 9 have the free-to-air rights. Maybe on a free version of the Stan app.

No, I believe they're hoping to negotiate obtaining the complete broadcast rights in the next deal for FTA on Nine and digital streaming via Stan...
 
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Sword of Justice

Nicholas Shehadie (39)
Would Rugby really want the NRL on Stan as well as other big viewer sports? Yes it means Stan Sport isn't going anywhere but could Rugby not be shoved to bottom of the pile like it was when everything went through Fox...
I guess there’s only one or two league games on at a time and not much tennis or soccer live at the same time.

I hear so often from people I know who have played Rugby that they don’t have Stan so just end up watching league on Nine or league on Kayo which they get for the extra league/AFL and American content.
 

PhilClinton

Paul McLean (56)
Being the 'flagship' sport on any streaming service is definitely the best position to be. We get pride of place on the Stan login screen etc.

If anything, I would see NRL coming to Stan Sports as a threat to the long-term viability of rugby on that platform, as it means Nine likely realise they need more mainstream sports to prop up the subscriptions and would be promoting NRL over rugby.
 

Adam84

John Eales (66)
Wouldn't be surprised if the next iteration of NRL broadcast deals see it split apart and spread across a couple of different SVOD services, fairly common in the US.

The cost for the rights is getting in a pretty prohibitive territory that Kayo are really the only ones who could afford it, this monopoly means they dictate the price. But if the NRL can split it apart, then all of a sudden you have 5-6 different platforms who might be willing to buy different pieces.
 

liquor box

Peter Sullivan (51)
Wouldn't be surprised if the next iteration of NRL broadcast deals see it split apart and spread across a couple of different SVOD services, fairly common in the US.

The cost for the rights is getting in a pretty prohibitive territory that Kayo are really the only ones who could afford it, this monopoly means they dictate the price. But if the NRL can split it apart, then all of a sudden you have 5-6 different platforms who might be willing to buy different pieces.
I would be interested if they would consider selling Origin as a separate deal?

I could see someone like Amazon Prime paying top dollar with a "free 2 x months access" to get all of the series then try to keep viewers.

Maybe they could promote Christmas presents with free overnight shipping? This may be enough to get people to subscribe.

My wife and I consider Prime as being essentially free, we save so much through the year on shipping that the TV is just a bonus.
 

Adam84

John Eales (66)
I would be interested if they would consider selling Origin as a separate deal?

I could see someone like Amazon Prime paying top dollar with a "free 2 x months access" to get all of the series then try to keep viewers.

Maybe they could promote Christmas presents with free overnight shipping? This may be enough to get people to subscribe.

My wife and I consider Prime as being essentially free, we save so much through the year on shipping that the TV is just a bonus.
Yeah Origin would be a key one, the anti-siphoning laws is probably the biggest reason they haven't though, Origin has to be on FTA
 
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