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Okay I'll concede I've underrated the popularity of NFL. Outside of the Superbowl I still think it's pretty niche though. Again, it costs nothing and it takes up very little time. Rugby has recognition as a tough, somewhat exotic sport. The 2 time world champion Australian rugby team is...

Fair enough on the first point, but it's also our problem because we had a profit share agreement that was going to generate the ARU $1 million. Signing such an agreement means the problem of promotion etc is shared.

Basketball is strong at grassroots level, and there is a reasonably strong fan base of the NBA. Baseball is also somewhat strong at the grassroots here. But NFL is very niche. We all know about it though and most sports fans would have seen a little bit of it - most likely some of the super...

Braveheart, the reason they'd do a media appearance with the Wallabies is because it creates free content. And content is king in the marketing of sports. There wouldn't be some huge benefit for them but it wouldn't cost them a thing. Get one or two of their players doing some simple rugby...

I don't think they have to do a lot of public appearances, but they should have done a lot more media this week and PR stuff with the existing sports teams in Chicago. With special offers for the fans of those teams. That's stuff the ARU could have implemented because they are a major...

It's a big match in America. The 2nd biggest rugby match in their history. It's also a game in which the ARU had a profit share agreement that could have brought in a substantial amount of money. And less than 20k to face Argentina is also disappointing. But Australia hosts several bigger...

Well I doubt there's many Italians in Houston either. This match was never going to be filled with expats. Honestly, a half full (and probably less than half full) stadium for a big match like this is not good. At this stage they should go to some local schools or something and give away a...

Australia Fiji South Africa Samoa New Zealand Argentina France Ireland South Africa v Fiji New Zealand v Ireland France v Argentina Australia v Samoa South Africa v New Zealand Argentina v Australia New Zealand v Australia

Sounds like the perfect advertising opportunity to me.

Apparently ticket sales have just reached 20k. Hopefully there is a substantial media and promotional blitz in Chicago on Wednesday/Thursday/Friday as low 20's will look bad.

Well AIG also sponsor the US Eagles so it'd be in their interests for this to be a success too. But most importantly they had a playbook that could have been replicated better, even if AIG didn't pay for all of it this time. There was demonstrated ROI. And do you have actual playing numbers in...

If they went into this thinking 30k would be a resounding success then they wouldn't have played it at Soldier Field. The All Blacks game could have sold a lot more than 60k. It was sold out well in advance. It's a shame this game hasn't been promoted in the same way. A couple of years ago a...

Well that's good at least. Maybe there'll be a media blitz in the last couple of days before the match. Media stuff doesn't have to take up that much time and the RWC isn't an excuse not to do it. Rugby players do a lot less media and promotional stuff than athletes in many other sports. And we...

As far as I can tell ticket sales haven't really moved at all in the last few days. Are the Wallabies and Eagles doing any sort of local media and PR? Are US Rugby doing any promotion in Chicago? Doesn't seem to be much. Seems like they're resigned to half the stadium being empty. It's a shame -...

Why? It's no different to what Larkham's doing. The core of the Argentinian Super Rugby side is going to the world cup so there wouldn't be much they're doing for Super Rugby until after it.

Leitch isn't even a poach either. He moved to Japan at 15 and speaks Japanese fluently.

The Soldier Field twitter account has tweeted a 35% discount code that applies to the majority of seats. A retweet of that from the GAGR account may help the cause.

Don't forget Japan's captain Michael Leitch, who played 13 games for the Chiefs this season in the backrow and was voted their rookie of the year. Unfortunately for the Japanese Super Rugby team he's re-signed with the Chiefs.

Shota Horie more than held his own at hooker for the Rebels. This is a weird argument you guys are obsessing over. There are big and tall Japanese people, just like there are Dutch jockeys. Averages are pretty irrelevant when you're talking about such a large population. And not everyone that...

The US lost 24-19 to Harlequins this morning. The Eagles weren't quite at full strength and had a match squad of 28 so there must have been a lot of subs and experimenting (from Harlequins too). Not a bad result for them though really as Harlequins have some good players and some of the...